Introduction Miss Clairol is reinvented. Introducing new Clairol Professional LiquiColor Permanent Hair Color. The same shade results and 100% gray coverage you expect from Miss Clairol, now with SOY4PLEX for up to 84% more deep conditioning than the leading professional cream.SOY4PLEX leaves hair deeply conditioned, with up to 61% more reflective shine, multi-dimensional color and long-lasting results. Featuring the new unified numbering system, Clairol Professional Liquicolor Permanente combined Miss Clairol and Torrids intoLiquiColor permanent with 57 inter-mixable shades in 4 tonal families: Neutral, Ash, Gold and Red.RESULTS84% more conditioning than leading brands, 61% more shine, 100% gray coverage, long lasting, multi-dimensional, and same shade results with additional conditioning benefit of SOY4PLEX Technology creating healthy colored hair.BENEFITSDeep Conditioning: Soy4plex conditions inside and out.Long-Lasting Color: Soy4plex color molecules penetrate the cortex of the hair while smoothing out the outer layer of the hair helping to seal in color.Reflective Shine: A deep conditioned outer layer of the hair forms a highly reflective surface for a healthy shine.Multidimensional Results: Deeply conditioned hair reflects light to create a multi-dimensional natural look.SOY4PLEXTechnology: Deep Conditioning, Reflective Shine, Multi-dimensional Shades, and Long-lasting ResultsLiquid permanent hair color that covers up to 100% grayEasy application with bottle or bowl and brushEasily saturates all hair texturesUp to 100% gray coverageSimple 1:1 mixing ratioPermanent hair colorDeep conditioningHOW TO USEMixing: Mix 2 oz. of Clairol Professional Liquicolor Permanente with 2 oz. of Clairol Professional Developer.For High-Lift Blonde Shades: mix 2 oz. of Clairol Professional Liquicolor with 4 oz. 40 Volume Clairol Professional Developer.TIPSDetermine natural hair color level. Select a shade in the desired level and tone. Choose the developer needed to achieve the desired result. Use with Clairol Professional Clairoxide Clear Liquid for bottle applications or Pure White Crme Developer which is ideal for bowl-and-brush application.UPC: 070018109552