Introduction Clairol Pure White 20 Volume Creme Developer mixes easily with any Clairol Professional haircolor or lightener into a creamy consistency. Ideal for bowl-and-brush application. Provides a slightly thicker, more opaque mixture. Laboratory stabilized to guarantee consistent, predictable results. Designed for standard lightening action, superior gray coverage. For use with all Clairol Professional lighteners. Guaranteed fresh for three years.Clairol Professional Pure White Crme Developer contains protective conditioners and emollients to guard the hair from damage and condition while developing.Pure White is a line of dedicated cream developers to be used with permanent colors and all powder and liquid lighteners. It is an ideal partner for various developing needs and is prepared in 10, 20, 30 and 40 volumes to provide consistent, predictable results. Ideal for achieving the lightest results on naturally dark brown or dark blonde hair. Get fabulous shades and superior lightening action with the aid of Pure White.BENEFITSStabilized to guarantee consistent, predictable resultsUsed for maximum lightening in one stepAllows for easy spreadabilityMix with any Clairol Professional haircolor or lightenerStandard lightening action, superior gray coverageFeatures added conditionersTIPSIn case of pressure build-up, point bottle away from face when opening. Not recommended for relaxed hair.Recommended for bowl and brush or applicator bottleUPC: 070018114358