This cut my blow dry time in half easily. I was astounded. Nothing has ever done this. I have tried many many hair products, professional lines, etc. My hair is difficult in that it is thick, medium coarseness, and processed. I can become very very frizzy – HUGE in fact – because I have so much of it. This product smooths smooths smooths and gives incredible shine and did wonders for my ends! Best product out there anywhere! cuts down drying time by 50%, incredible smoothness and incredible shine! Sounds too good to be true? I know. I didn’t believe it until I tried it.